Riding in Luxury
by (BPRW)
As we all know, your choice of vehicle in the African American community oftentimes speaks for who you are. We love to ride in luxury. In fact, there has been a 25% growth increase in luxury cars purchased by African Americans compared to the total U.S. population (5%), according to J.D. Power 2006 Media Car & Truck Reports.
This is why many car manufacturers spend time trying to determine what African Americans desire and need in their luxury vehicles. According to www.African-American-expo.com, there are four models of automobiles that seemed to have garnished some of the best acceptance in our inner cities across the U.S. This includes the Hummer H2, the Chrysler 300, the PT Cruiser, and the Cadillac Escalade EXT.
For many years, the word Cadillac has been synonymous with luxury. And probably no other car company owes more of its success to African Americans than Cadillac.
Whether it’s the Cadillac or expensive limousines and classy sports cars, riding in luxury is a “luxury” that many of us would love to have.
