CORPS OF ENGINEERS CONTINUE OUTREACH INITIATIVES - Campaigns Effectively Reaching the Black Community-

by (BPRW)

CORPS OF ENGINEERS CONTINUE OUTREACH INITIATIVES
The U.S. Army Corps of Engineers, Jacksonville District (Corps) continues to develop new and innovative programs and services aimed to reach minority-specific populations throughout the south Florida communities. With a primary goal to continue its effort to raise awareness about the Comprehensive Everglades Restoration Plan (CERP) the Corps has released a new product, entitled: Livin’ with the Waters Activity Book.

“The Livin’ with the Waters Activity Books feature a collection of the comic strip series that highlights the journey of life for this fictitious family living near the Everglades,” says Bernadette Morris, owner of Sonshine Communications, the creator of the comic strip campaign and outreach contractor for the Corps. “In addition, it provides games, puzzles and activities for the viewer to become more engaged in learning about the Comprehensive Everglades Restoration Plan (CERP).”

The 2010 edition of the activity book focuses on the Corps “Don’t Let It Loose” campaign. The Livin’ with the Waters Activity Books are provided free of charge to the community. A limited number are available at libraries and community centers throughout the 16-county CERP area including: African American Heritage Library and Cultural Arts Center (Ft. Lauderdale/Broward); Joseph Caleb Library (Liberty City/Miami-Dade); Lauderdale Lakes (Lauderdale Lakes/Broward); Palm Beach Community College/Belle Glade Campus (Belle Glade/Palm Beach); Rivera Beach Library (Rivera Beach/Palm Beach); Sweet Vine (Perrine/Miami-Dade); Zora Neale Hurston Branch Library (Ft. Pierce/St. Lucie)

CORPS OF ENGINEERS LIVIN’ WITH THE WATERS

In addition, the Activity Book is available online at www.evergladesplan.org. Other Livin’ with the Waters products include: Kwanzaa screensaver and the 2010 Calendar Bookmarks.

“This campaign is an innovative and refreshing way to showcase the important message about the Corps’ Everglades Restoration efforts,” says Nanciann Regalado, program manager for strategic communication and outreach for the U.S. Army Corps of Engineers, Jacksonville District. “It is among our brand of products and services we provide to further implement our outreach initiatives in key markets throughout our communities.”

The U.S. Army Corps of Engineers is a federal agency that specializes in the planning, engineering, construction and management of large infrastructure projects. Its Jacksonville District serves Florida and the Caribbean. Missions include flood damage reduction, water resources management, navigation, shore protection and restoration, environmental restoration, hazardous, toxic, and radioactive remediation, military support, and emergency response.

The Comprehensive Everglades Restoration Plan (CERP), a plan designed to save the Everglades, calls for a series of ecological and water system improvements over the next 30 years. The U.S. Army Corps of Engineers and the South Florida Water Management District are implementing CERP, often referred to as “the largest environmental restoration project in history.” The goal of CERP is to capture fresh water that now flows unused to the ocean and the gulf and redirect it to areas that need it most. The majority of the water will be devoted to environmental restoration, reviving a dying ecosystem. The remaining water will benefit cities and farmers by enhancing water supplies for the south Florida economy.

For more information on Livin’ with the Waters, or to obtain a copy of the Everglades Activity Book, contact Sonshine Communications at 305-948-8063.
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